The Essence of Luxury: Manufacturing the Custom Glazed Terracotta Facade for the Iconic Hermès Store
Custom Terracotta Louvers, Glazed Terracotta Facade, High-Temperature Firing, Luxury Retail Architecture, Sustainable Cladding Solutions, Terracotta Curtain Wall, MIOLISM Manufacturing Introduction: A New Landmark in Luxury Architecture
In the world of high-end architectural design, the façade is not merely a boundary but a defining statement. The recent opening of a prestigious Hermès store showcases a deeply textural and visually striking exterior. The building’s lower levels feature a captivating deep green vertical design, characterized by densely arranged columnar elements that evoke an elegant “bamboo forest” effect.




MIOLISM is proud to have manufactured the core material—the high-quality, custom terracotta louvers—that brought this sophisticated architectural vision to life. This post details the precise product characteristics and the expert manufacturing processes used in our factory to produce this specialized facade system.
I. Product Deep Dive: The Art and Science of Terracotta Louvers
The material utilized in this project falls under the category of terracotta curtain wall products, specifically terracotta louvers (also known as terracotta baguettes). Terracotta materials are highly favored by architects and owners due to their natural texture, durability, inherent appeal, and timeless color.
A. Material Composition and Structure
• Raw Materials: Terracotta panels, including louvers, are primarily made from natural terracotta clay. This is blended with small amounts of other components like quartz, pumice, feldspar, and colorants.
• Structural Advantages: The product is valued for being environmentally friendly and durable ("everlasting"). Like many terracotta panels, these products possess a hollow structure, which significantly reduces the material's overall dead weight.
• Specific Geometry & Dimensions: These bespoke elements are semi-cylindrical or U-shaped. According to engineering drawings, the individual units feature a unique, tapered profile. The length is approximately 850mm, the bottom width is 130mm, and the cross-section thickness measures 56mm. The pieces include small holes at the base, likely for installation purposes.



B. The Customized Glazed Finish
The deep, resonant green color and the high sheen of the Hermès facade indicate the use of a sophisticated finish. Terracotta curtain wall products can feature various surface effects, including natural, sandblasted, grooved, printed, corrugated, and glazed. The vibrant, reflective appearance confirms that these custom terracotta louvers employ our meticulous glazing process, ensuring exceptional color saturation and light interaction.


II. MIOLISM Factory Process: Engineered Precision and Craftsmanship
MIOLISM utilizes advanced manufacturing technology to seamlessly merge the natural benefits of terracotta clay with the stringent requirements of modern, high-profile projects. The production of terracotta panels and louvers relies critically on controlled extrusion methods.
A. Dynamic Extrusion and Forming
1. Preparation: Natural terracotta clay is precisely mixed with selected additives such as quartz and feldspar.
2. Molding: The specific shape of the louver (semi-cylindrical/U-shaped) is achieved by using dynamic clay slurry forced through precise molds via the extrusion process. This ensures the dense structure and accuracy required for specialized, dimensioned pieces (e.g., 850 x 130mm).
B. Drying, Glazing, and Quality Control
• Initial State: Freshly extruded terracotta louvers appear in their raw clay color, typically a light red or pink tone, and are carefully stacked on wooden pallets.
• Drying: Before firing, the semi-finished products must undergo a rigorous drying phase to prevent cracking or warping during the high-temperature process.
• Glazing Application: To achieve the required deep green, high-gloss finish seen on the Hermès facade, the specialized glaze is applied uniformly onto the dried 'green body' of the terracotta louver.
C. High-Temperature Firing
• Durability and Color Lock: Whether using the clay’s natural fired color (which usually includes rich tones in the red, yellow, and grey spectrums) or a customized glazed finish, the final product requires high-temperature firing.
• Setting the Glaze: For this project, high-temperature firing ensures the glaze melts and permanently adheres to the terracotta surface, guaranteeing a durable, weather-resistant, and stable color finish essential for iconic city landmarks.
Through meticulous control over raw materials, precise extrusion technology, and expert glazing and firing, MIOLISM ensures that every custom terracotta louver meets the demanding specifications of global luxury architecture, enhancing the timeless elegance of the structure.
Analogy: Manufacturing these custom glazed terracotta louvers is like designing a tailored suit for a skyscraper. It requires precise measurements (850x130mm dimensions), high-quality fabric (natural clay and custom glaze), specialized tools (the mold and extrusion process), and final heat treatment (high-temperature firing) to ensure the perfect fit and enduring finish on a high-profile, luxury landmark.
Inquiry about project collaborations, please contact us via mio@miolism.com